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Marketing Lead (m/f/d)

🇩🇪 München, Germany
Category
Marketing
Job Type
Full-time
Experience
Manager

Job Description

We're looking for a motivated Marketing Lead to shape and drive ARX's marketing strategy. In this role, you'll oversee the development of an integrated content and brand marketing engine that communicates our bold ambitions in defense and frontier technology.

You'll collaborate cross-functionally with business development, tech, and product teams and analyse performance data to maximise ROI. You will lead a high-performing team, steer cross-functional initiatives, and ensure every touchpoint consistently reflects the ARX vision.

Responsibilities

  • Run an effective content marketing program that supports and conveys ARX's visionary goals owning strategy, execution, and outcomes across all key content formats and channels

  • Lead and mentor the marketing team, providing strategic direction, coaching, and structure to grow team capabilities

  • Develop and execute a comprehensive marketing strategy aligned with business objectives

  • Drive a high-impact content marketing strategy, ensuring seamless integration and agile execution across all campaign and brand efforts

  • Collaborate cross-functionally with Business Development, Product, and Tech teams to create synergistic go-to-market strategies

  • Refine and articulate the company's brand and vision, ensuring our messaging is compelling, differentiated, and consistent across all internal and external touchpoints

  • Own performance reporting, including campaign ROI, KPIs, and marketing attribution using data to drive iteration and growth

Requirements

  • 5+ years of marketing experience, with at least 2 years in a leadership or managerial role

  • Proven success running and scaling content marketing programs, with strong editorial judgment and narrative craft

  • Demonstrated ability to build, lead, and scale integrated marketing teams

  • A strong grasp of content management systems and editorial operations

  • Experience in the defense industry is a plus

  • Excellent communication skills with business fluency in both German and English (written and spoken)

  • Bachelor's degree in Marketing, Communications, Business, or a related field (MBA is a plus)

Benefits

  • Competitive salary and benefits package

  • A shaping role in an emerging dual use company

  • Opportunity to work with a highly innovative, international, and dynamic team

  • Room for professional growth and development

  • Participation in the company's success, with access to regular events, knowledge exchange and meetups

Posted August 30, 2025

Company Info

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ARX Robotics

Autonomous ground systems and sensors for military logistics and surveillance. Opening Europe's larg...

Industries
Robotics & AutomationDefence SystemsManufacturing & Production
Founded2021
Company Size50-100
HeadquartersMunich, Germany

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