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(Senior) Marketing Manager (m/f/d)

🇩🇪 München, Germany
Category
Marketing
Job Type
Full-time
Experience
Senior

Job Description

We're looking for a motivated (Senior) Marketing Manager to join our Marketing team and drive the development and execution of comprehensive marketing strategies to achieve business objectives. In your day-to-day work, you'll spearhead multi-channel marketing campaigns and ensure brand consistency across all internal and external communications.

Your strategic vision, leadership, and data-driven mindset will be essential in aligning marketing efforts with broader business objectives. The Marketing team is a dynamic group that thrives on creativity, strategic thinking and data-driven decision-making.

Responsibilities

  • Design, implement, and continuously optimize a comprehensive marketing strategy aligned with our commercial and brand goals

  • Plan and oversee integrated marketing campaigns across digital, content, paid media, social, SEO/SEM, email, and more

  • Drive customer acquisition, engagement, and retention through performance-focused marketing tactics

  • Define and reinforce brand positioning, tone of voice, and visual identity across all customer touchpoints

  • Report on marketing performance, campaign KPIs, and funnel analytics, translating insights into actionable improvements

Requirements

  • 5+ years of experience in strategic marketing roles

  • Proven track record in creating and executing impactful multi-channel campaigns that drive results

  • Strong understanding of digital marketing channels, marketing technology, and performance analytics

  • Exceptional communication and stakeholder management skills, with the ability to lead cross-functional projects and present to leadership

  • Strategic thinker with a hands-on mentality, creative problem-solving skills, and a strong commercial focus

  • Experience or strong interest in the defense or dual-use technology industry is a plus, but not required

  • Excellent communication skills with business fluency in both German and English (written and spoken)

  • Bachelor's degree in Marketing, Business, Communications, or a related field. An MBA or equivalent advanced degree is a plus

Benefits

  • Competitive salary and benefits package

  • A shaping role in an emerging dual use company

  • Opportunity to work with a highly innovative, international, and dynamic team

  • Room for professional growth and development

  • Participation in the company's success, with access to regular events, knowledge exchange and meetups

Additional Information

  • Department: Marketing

  • Experience Required: 5+ years

Skills & Technologies

senior
Posted August 30, 2025

Company Info

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ARX Robotics

Autonomous ground systems and sensors for military logistics and surveillance. Opening Europe's larg...

Industries
Robotics & AutomationDefence SystemsManufacturing & Production
Founded2021
Company Size50-100
HeadquartersMunich, Germany

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